{"id":5812,"date":"2026-02-23T11:28:30","date_gmt":"2026-02-23T10:28:30","guid":{"rendered":"https:\/\/heyloyalty.com\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/"},"modified":"2026-02-27T10:47:49","modified_gmt":"2026-02-27T09:47:49","slug":"video-case-how-universe-turns-ticket-purchases-into-season-tickets","status":"publish","type":"post","link":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/","title":{"rendered":"Video case: How Universe turns ticket purchases into season tickets with marketing automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5812\" class=\"elementor elementor-5812 elementor-5576\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbca12d e-flex e-con-boxed e-con e-parent\" data-id=\"bbca12d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45cce05 e-con-full e-flex e-con e-child\" data-id=\"45cce05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0748ad8 elementor-widget elementor-widget-text-editor\" data-id=\"0748ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>About Universe Science Park <\/strong><\/p><p><a href=\"https:\/\/universe.dk\/en\/\" target=\"_blank\" rel=\"noopener\">Universe<\/a> is a science park located on the island of Als in Southern Denmark. Here, children and adults learn about science and technology through hands-on play.<\/p><p>Since opening in 2005, Universe has welcomed more than 120,000 visitors each year. Families, school groups, and curious minds from Denmark and abroad visit the park to explore the forces of nature, experiment with technology, and enjoy quality time together along the way. <\/p><p><strong>In this video case, we spoke with the company\u2019s Head of Sales &amp; Marketing, Mikael Vestergaard, about how they use Heyloyalty to turn one-time ticket purchases into season ticket holders.<\/strong><\/p><h2>Watch the Video: How Universe Turns Ticket Purchases into Season Tickets<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41405a2 elementor-widget elementor-widget-video\" data-id=\"41405a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Universe-video-case-Eng.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Universe-video-case-thumbnail.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f8225 elementor-author-box--layout-image-above elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"26f8225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Mikael-Vestergaard-Universe-300x300.jpg\" alt=\"Picture of Mikael Vestergaard\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMikael Vestergaard\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Head of Sales &amp; Marketing, Universe Science Park<\/p>\n<p>\"We have always been able to track our use of newsletters and where sales come from. However, after switching to Heyloyalty, we can see that everything has become smoother, more agile, and easier to work with. This has allowed us to be more creative \u2013 and our guests have responded very positively to that.  <\/p>\n<p>Newsletters are probably our most important channel, both when it comes to selling season passes, ticket sales, and simply getting a message out. We can clearly see that Heyloyalty always ranks number one. <\/p>\n<p>45% of our ticket-to-season-pass upgrades come from Heyloyalty.\"<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15f35a8 e-flex e-con-boxed e-con e-parent\" data-id=\"15f35a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddc6323 e-con-full e-flex e-con e-child\" data-id=\"ddc6323\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b675b04 elementor-widget elementor-widget-text-editor\" data-id=\"b675b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Would you like to learn more about your opportunities with Heyloyalty?<\/h4><p>You can always book a free, online introduction to Heyloyalty where you can get answers to all your questions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea64a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fea64a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heyloyalty.com\/en\/get-a-free-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Universe Science Park Universe is a science park located on the island of Als in Southern Denmark. Here, children [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[56],"class_list":["post-5812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","tag-marketing-automation-in-the-experience-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video: How Universe turns ticket purchases into season tickets with marketing automation<\/title>\n<meta name=\"description\" content=\"In this video case, we take a closer look at how Universe Science Park works with marketing automation in Heyloyalty. Watch the case and get inspired.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: How Universe turns ticket purchases into season tickets with marketing automation\" \/>\n<meta property=\"og:description\" content=\"In this video case, we take a closer look at how Universe Science Park works with marketing automation in Heyloyalty. Watch the case and get inspired.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/\" \/>\n<meta property=\"og:site_name\" content=\"Heyloyalty\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-23T10:28:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T09:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Universe-video-case-1024x726.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"davidlarsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"davidlarsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/\"},\"author\":{\"name\":\"davidlarsen\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#\\\/schema\\\/person\\\/e6ed070e7c804d1675bae859e2725cf7\"},\"headline\":\"Video case: How Universe turns ticket purchases into season tickets with marketing automation\",\"datePublished\":\"2026-02-23T10:28:30+00:00\",\"dateModified\":\"2026-02-27T09:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/heyloyalty.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Universe-video-case.png\",\"keywords\":[\"Marketing automation in the experience industry\"],\"articleSection\":[\"Cases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/\",\"url\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/\",\"name\":\"Video: How Universe turns ticket purchases into season tickets with marketing automation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/heyloyalty.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Universe-video-case.png\",\"datePublished\":\"2026-02-23T10:28:30+00:00\",\"dateModified\":\"2026-02-27T09:47:49+00:00\",\"description\":\"In this video case, we take a closer look at how Universe Science Park works with marketing automation in Heyloyalty. Watch the case and get inspired.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/#primaryimage\",\"url\":\"https:\\\/\\\/heyloyalty.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Universe-video-case.png\",\"contentUrl\":\"https:\\\/\\\/heyloyalty.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Universe-video-case.png\",\"width\":1748,\"height\":1240,\"caption\":\"Universe video case\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video case: How Universe turns ticket purchases into season tickets with marketing automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/\",\"name\":\"Heyloyalty\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#organization\",\"name\":\"Heyloyalty\",\"url\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/heyloyalty.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Heyloyalty-logo-350-x-100-1.png\",\"contentUrl\":\"https:\\\/\\\/heyloyalty.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Heyloyalty-logo-350-x-100-1.png\",\"width\":350,\"height\":100,\"caption\":\"Heyloyalty\"},\"image\":{\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/#\\\/schema\\\/person\\\/e6ed070e7c804d1675bae859e2725cf7\",\"name\":\"davidlarsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbcf1742e3dfdacd3b9dd0e227ca6cec6e19c5911d7d16507d2c9647446118dc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbcf1742e3dfdacd3b9dd0e227ca6cec6e19c5911d7d16507d2c9647446118dc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbcf1742e3dfdacd3b9dd0e227ca6cec6e19c5911d7d16507d2c9647446118dc?s=96&d=mm&r=g\",\"caption\":\"davidlarsen\"},\"url\":\"https:\\\/\\\/heyloyalty.com\\\/en\\\/author\\\/davidlarsen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video: How Universe turns ticket purchases into season tickets with marketing automation","description":"In this video case, we take a closer look at how Universe Science Park works with marketing automation in Heyloyalty. Watch the case and get inspired.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/","og_locale":"en_US","og_type":"article","og_title":"Video: How Universe turns ticket purchases into season tickets with marketing automation","og_description":"In this video case, we take a closer look at how Universe Science Park works with marketing automation in Heyloyalty. Watch the case and get inspired.","og_url":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/","og_site_name":"Heyloyalty","article_published_time":"2026-02-23T10:28:30+00:00","article_modified_time":"2026-02-27T09:47:49+00:00","og_image":[{"width":1024,"height":726,"url":"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Universe-video-case-1024x726.png","type":"image\/png"}],"author":"davidlarsen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"davidlarsen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/#article","isPartOf":{"@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/"},"author":{"name":"davidlarsen","@id":"https:\/\/heyloyalty.com\/en\/#\/schema\/person\/e6ed070e7c804d1675bae859e2725cf7"},"headline":"Video case: How Universe turns ticket purchases into season tickets with marketing automation","datePublished":"2026-02-23T10:28:30+00:00","dateModified":"2026-02-27T09:47:49+00:00","mainEntityOfPage":{"@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/"},"wordCount":164,"publisher":{"@id":"https:\/\/heyloyalty.com\/en\/#organization"},"image":{"@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/#primaryimage"},"thumbnailUrl":"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Universe-video-case.png","keywords":["Marketing automation in the experience industry"],"articleSection":["Cases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/","url":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/","name":"Video: How Universe turns ticket purchases into season tickets with marketing automation","isPartOf":{"@id":"https:\/\/heyloyalty.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/#primaryimage"},"image":{"@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/#primaryimage"},"thumbnailUrl":"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Universe-video-case.png","datePublished":"2026-02-23T10:28:30+00:00","dateModified":"2026-02-27T09:47:49+00:00","description":"In this video case, we take a closer look at how Universe Science Park works with marketing automation in Heyloyalty. Watch the case and get inspired.","breadcrumb":{"@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/#primaryimage","url":"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Universe-video-case.png","contentUrl":"https:\/\/heyloyalty.com\/wp-content\/uploads\/2026\/02\/Universe-video-case.png","width":1748,"height":1240,"caption":"Universe video case"},{"@type":"BreadcrumbList","@id":"https:\/\/heyloyalty.com\/en\/video-case-how-universe-turns-ticket-purchases-into-season-tickets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/heyloyalty.com\/en\/"},{"@type":"ListItem","position":2,"name":"Video case: How Universe turns ticket purchases into season tickets with marketing automation"}]},{"@type":"WebSite","@id":"https:\/\/heyloyalty.com\/en\/#website","url":"https:\/\/heyloyalty.com\/en\/","name":"Heyloyalty","description":"","publisher":{"@id":"https:\/\/heyloyalty.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heyloyalty.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/heyloyalty.com\/en\/#organization","name":"Heyloyalty","url":"https:\/\/heyloyalty.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/heyloyalty.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/heyloyalty.com\/wp-content\/uploads\/2025\/11\/Heyloyalty-logo-350-x-100-1.png","contentUrl":"https:\/\/heyloyalty.com\/wp-content\/uploads\/2025\/11\/Heyloyalty-logo-350-x-100-1.png","width":350,"height":100,"caption":"Heyloyalty"},"image":{"@id":"https:\/\/heyloyalty.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/heyloyalty.com\/en\/#\/schema\/person\/e6ed070e7c804d1675bae859e2725cf7","name":"davidlarsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fbcf1742e3dfdacd3b9dd0e227ca6cec6e19c5911d7d16507d2c9647446118dc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbcf1742e3dfdacd3b9dd0e227ca6cec6e19c5911d7d16507d2c9647446118dc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbcf1742e3dfdacd3b9dd0e227ca6cec6e19c5911d7d16507d2c9647446118dc?s=96&d=mm&r=g","caption":"davidlarsen"},"url":"https:\/\/heyloyalty.com\/en\/author\/davidlarsen\/"}]}},"_links":{"self":[{"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/posts\/5812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/comments?post=5812"}],"version-history":[{"count":8,"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/posts\/5812\/revisions"}],"predecessor-version":[{"id":5823,"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/posts\/5812\/revisions\/5823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/media\/5811"}],"wp:attachment":[{"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/media?parent=5812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/categories?post=5812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heyloyalty.com\/en\/wp-json\/wp\/v2\/tags?post=5812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}