Here’s a guide to what you need to be aware of when integrating Heyloyalty with Billetten. You’ll also get a description of what needs to be set up for the integration to work correctly, so you can use it to send newsletters to your members.
To use the Billetten integration, you must have a premium or premium+ account.
Setting up integration for Billetten
Heyloyalty does not set up the integration between Billetten and Heyloyalty. Billetten does. If your site runs on a full-service solution, Billetten’s integration will ensure that contacts are transferred to Heyloyalty and tracking data can be seen in the activity feed in Heyloyalty. If you have questions about the Billetten integration, you can contact them here: service@billetten.dk
However, there are some elements that you as a customer should consider before the integration is set up. You can read more about them below.
Permission fields on the contact
All customers who make a purchase via Billetten will, as a starting point, be created as contacts in Heyloyalty – even if they have not said “yes” to receiving newsletters. You must therefore decide what permissions the various customers/members should have.
When you are in Billetten’s checkout, you will see two permissions, which are displayed as follows:
Your introduction – what should the user go through in this guide, for what value.
We recommend that permissions are divided as follows:
Point 1: Can be called 10_2. Here, the buyer gives permission for the email sender to send emails and SMS messages containing related products to the purchase the customer has made.
As an email sender, you choose whether the integration should transfer contacts who have given 10_2 permission.
Point 2: Can be called consent_email. Here, the buyer gives permission for the email sender to send all newsletters to the recipient.
Point 3: Here, the buyer only accepts the terms and conditions. They will still be transferred to Heyloyalty, but without any permission fields.
You decide which permissions should remain in Heyloyalty. If there are any permissions you do not want, you must create an automation flow where you create a member action that deletes the contacts.
Setup in Heyloyalty
List and permission fields
As mentioned, Billetten makes the integration to Heyloyalty. However, various elements must still be set up in Heyloyalty in order for us to receive the data from the integration.
If you do not have a list, it must be created in Heyloyalty. If you already have a list with contacts, this should simply be passed on to Billetten, so they know which list the contacts should be on.
In the list, you must have created the permission fields here:
The fields must be created as text fields and the name can be the one we recommended in the points above.
Note: After the fields have been created, you will be able to change the field name if the field is to be called something else. The merge field must not be changed, as it is used for the API integration.
Once the fields have been created, the contacts can be transferred to the Heyloyalty list with the associated fields. You can then decide what should happen with the different permissions.
Unsubscribing members
There are two ways you can unsubscribe your members.
- Full unsubscribe:
If you want the members to be completely unsubscribed, you must use our unsubscribe form. You can find it here:
Lists > Edit list > Form > Unsubscribe form.
- Partially unsubscribed:
If you would like to be able to send emails to contacts with 10_2 consent, even if they have unsubscribed from newsletters, this can also be done. In that case, you must set up an update form where you insert the fields 10_2 consent and consent_email.
The form is created in the same place as the unsubscribe form, but you must select update instead of unsubscribe.
Tracking behavior and product feed
In order for you to insert your products into your campaigns or flow, you have to set up a product feed, which will also be used for your tracking integration. You can read here how to create a product feed.
If you would like to collect tracking data on your contacts’ behavior, a tracking integration must be set up. You can read here how to set up the tracking integration. The tracking ID that is created on your tracking integration must be sent to Billetten, as they will need this.
Tracking retrieves behavior for: sessions, visits, added to cart and purchase events. These events can be seen in Heyloyalty’s Activity Feed, where you can follow users’ behavior on your webshop. You can find Activity Feed under: Statistics > Activity Feed.
Purchase behavior
To give a better overview of how the purchase event works in Heyloyalty, here is a brief explanation:
Purchase behavior is recorded in the Activity Feed at the item level. This means that if a customer – let’s call her customer A – buys five tickets for the same performance, the system will register five separate item lines, one for each seat.
In the Activity Feed, you will therefore be able to see five lines of purchase data for customer A.
Behind the scenes, however, Heyloyalty automatically combines these five item lines into one combined order.
This means that:
- If you create a segment based on how many tickets a customer has purchased, this is perfectly possible.
- If, on the other hand, you create a segment based on the fact that the customer has purchased, customer A will only appear once in the segment – not five times.
If customer A cancels one of her tickets, the associated item line will automatically be removed from Heyloyalty. In the Activity Feed, you will therefore only see four item lines for this customer afterwards.
Note: The prices you see in events are inclusive of VAT, but exclusive of ticket fees.
Pairing event
In Heyloyalty, we work with known members. A known member is a member who can be found on a list in Heyloyalty, has accepted cookies and has come through a pairing event.
The first time you have an event on a Billetten customer, an extra event is sent via the tracking script. This extra event ensures that Heyloyalty can connect (“pair”) data correctly between the website and the Heyloyalty contact.
The pairing event is triggered when the user logs into the website or when the buyer clicks on the “Continue to payment” button. In addition to this, the user must have accepted cookies in order for the pairing to succeed.
You are now ready to use Heyloyalty
Once the integration with Billetten is set up, you have created a solid foundation for communicating purposefully and effectively with your customers.
All your contacts and their behavior are now automatically transferred to Heyloyalty, which gives you a unique opportunity to work strategically with your email marketing.
To get the most out of the integration, we recommend that you:
- Segment your recipients based on their purchases, behavior and permissions – so you always reach the right people with the right messages.
- Set up automatic flows that follow the customer’s journey – e.g. welcome flows, follow-ups on purchases or reminders of upcoming events.
- Actively use tracking data to understand how your customers interact with your campaigns and your website, so you can continuously optimize communication.
- Test and adjust your campaigns so that you constantly improve relevance, opening rates and conversions.
Once everything is set up, you can send campaigns and automatic messages with a few clicks that hit the intended target – both in terms of timing and content. So you are now ready to create relationships, engagement and more repeat purchases.
Hvis du mangler information eller hjælp, som du ikke finder her på guide sitet, er du altid velkommen til at kontakte vores support!
support@heyloyalty.com / tlf. 87 300 399
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