Abandoned basket

Abandoned basket: What is it and what does it take?

If you have a Premium license, you have access to our standard package of behavioral triggers for your automations, including abandoned cart.
With the abandoned cart feature, you can set up an automation that triggers when a guest visits your webshop, adds something to the cart and leaves the site before the purchase is complete.

Before you can set up an abandoned cart flow, you need to make sure that you have a product feed and set up Tracking on that list. In addition, please note that the guest must be subscribed to your newsletter and have clicked in a newsletter before a lost basket email can be sent to the guest.

See guide to setting up product feed for JSON and XML here (Guide #31 + #32).
See guide to setting up tracking here.

Setup of Abandoned basket

Set up your abandoned cart automation by clicking on Automations –> Create New Automation –> Create Automation Flow.

Name your flow and select a list that has tracking set up.

Select the abandoned cart trigger and Set trigger. In the subsequent popup, leave the field set to Tracking and save the settings. Click Next.

You will now see an empty flow. Start by building your flow by clicking on + and insert the desired element, which in this case is Email.

Fill in the information and click Create.

Choose the desired email template and design your email.

To merge the abandoned product(s), use the Tracking – Abandoned cart add-on.

After you’ve designed your email and saved your flow, you can activate the flow by clicking Inactive in the Status column of your automation dashboard.

Type Activate in the box and click Activate

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