Merge fields

Merge fields 

With merge fields, you can personalize various content elements in your campaigns and automations, if you have data available on the individual member.  

Typical use of merge fields includes—but is not limited to—elements such as first name and interests, but can also be used to display the address, hours, and phone number of the recipient’s local store if you have multiple physical stores.  

Merge fields in an email campaign

Click Campaigns –> Create new campaign

Fill in the information.

You can use merge fields in both the subject line and preheader by clicking { } and selecting the merge field you want to insert. Click Next.

Design your email.

To insert a merge field, paste it into a block of text. Click { } à Member à select the respective merge field you want to insert.

In the picture above Member –> First Name has been used as a merge field in addition to Member –> Interesse inserting the members interests. Once you’ve inserted a merge field, you’ll be able to see the merge field in the email, but not the specific data from a specific member. However, you will be able to see this on Step 3 – Test and approve.

Once your campaign is designed, click Continue.

Double-check that everything is as it should be in the Campaign information.

Scroll down and see the preview of your email, where you can check your merge fields.

You can now see how {member.firstname} has changed to Jane and {member.Interesse} has changed to Weekend stay.

Above the email preview, you can change which member the campaign previews. Shows example for: jane@jane.dk shows in the top left corner where it can also be changed. Click 🗘 to have Heyloyalty select a new random member from the list. Alternatively, you can type a specific email from a specific member in the Show campaign for subscriber with email: field. Here you can test the email preview with a specific member. Use this if you know a certain member should have specific information in a given merge field – it could be one of your own test members on the list, that you use to double-check data in the merge fields.

Tip: If you send a test email to yourself, the test email will contain the merge fields from a random member on the list. Therefore, do not expect the merge fields to contain your own data. This is because you can send test emails to people who are not on the list, which is why Heyloyalty chooses a random member from the list and inserts their data instead of sending you a test email where the merge fields do not work, because the recipient of the test email is not necessarily on the list and therefore does not necessarily have data in the merge fields in question.   

Confirm and send now, Approve Campaign, or Save and exit to send, approve, or save the campaign.

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