About Universe Science Park
Universe is a science park located on the island of Als in Southern Denmark. Here, children and adults learn about science and technology through hands-on play.
Since opening in 2005, Universe has welcomed more than 120,000 visitors each year. Families, school groups, and curious minds from Denmark and abroad visit the park to explore the forces of nature, experiment with technology, and enjoy quality time together along the way.
In this video case, we spoke with the company’s Head of Sales & Marketing, Mikael Vestergaard, about how they use Heyloyalty to turn one-time ticket purchases into season ticket holders.
Watch the Video: How Universe Turns Ticket Purchases into Season Tickets
Mikael Vestergaard
Head of Sales & Marketing, Universe Science Park
"We have always been able to track our use of newsletters and where sales come from. However, after switching to Heyloyalty, we can see that everything has become smoother, more agile, and easier to work with. This has allowed us to be more creative – and our guests have responded very positively to that.
Newsletters are probably our most important channel, both when it comes to selling season passes, ticket sales, and simply getting a message out. We can clearly see that Heyloyalty always ranks number one.
45% of our ticket-to-season-pass upgrades come from Heyloyalty."
Would you like to learn more about your opportunities with Heyloyalty?
You can always book a free, online introduction to Heyloyalty where you can get answers to all your questions.