Newsletter Terms

If you receive the Heyloyalty newsletter, you can read our newsletter terms below.

By subscribing to our newsletter, you accept and consent to us registering you as a contact and sending newsletters to the email address you give us. In the newsletters we share what we know with you. The subject is email marketing, and the content can be cases, trends, tips for better conversion, email sends and so on. The service is electronic, which means that you as a contact receive the information by email.

The subscription is free.

Web push

As a registered contact, your data can be linked to your data on Heyloyalty’s contact list when you visit Heyloyalty’s site and accept Heypush messages. That lets us direct messages to you through web push notifications.

No data is collected on unregistered visitors in connection with accepting web push. It covers browser-based messages only.

Collection of data

When you subscribe, you consent to Heyloyalty registering the information you give at sign-up. For your security, the subscription is completed by an email confirming your information (double opt-in). The information is neither sold, rented out nor passed on to third parties. It is collected for internal use alone and kept on a secured server.

When you sign up to receive our newsletter, we process the following information about you:

Email and name

The purpose is to deliver a newsletter aimed at your interests and wishes, so that you find the content relevant.

We process this information on the following legal basis:

You have consented to us sending you the newsletter (General Data Protection Regulation, article 6(1)(a))

A “pixel” is a file in our newsletter that lets us collect information about which adverts and articles in the newsletter you click on when you open it.

The use of pixels and the collection of the information described is a condition for reading our newsletter.

As a rule the data has no expiry, as it is tied to the newsletter or the subscription. When the subscription is cancelled, the data remains only as an ID that cannot be traced back to you.

You can cancel your subscription at any time. It can be done directly from the newsletters we send.

Your rights

Your rights in connection with our collection and processing of personal data meet the requirements of the EU General Data Protection Regulation. Read more in our privacy policy.

By accepting these terms, you also state that you are over 16 years of age.

30 August 2023

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